Now, if you want a price shock - in Vietnam at the PX, cigarettes were $1.50 a carton. They were rationed, only could buy 6 cartons a month to keep them off the black market.
Being at the end of the supply line, all that were available to us were Pall Mall unfiltered, and Salems.
(Of course, there were, ...ahem,... herbal alternatives that were dirt cheap too. But I wouldn't know anything about that )