Exactly my point from everyone. Whatever is appealing towards a particular crowd at that moment in time is what will win the vote. I see it all the time in my city where someone comes into work "bragging" about how the "new" person is running for Sheriff and stopped by their house to shake their hand. So prior to this, the person going on how they now "know" the new candidate has never once paid in the particulars about the agenda of the local community, but now decides they are an expert at the subject. I always make it a point to ask them what specifcally they are doing for the community and they cannot tell me a damn thing. All they know is they shook the hand of the next new sherrif and is going to vote for them.
Those who know, do not speak. Those who speak, do not know.